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Essay text:
They are allowed to market they're over the counter drugs but an advertisement for a prescription drug can only be found in
medical journals. It was felt that advertising prescriptions filled the heads of consumers and it could undermine the doctor's authority.
Lilly Pharmaceutical company did a two page spread on Prozac that had one page with a dark rainy sky with the words "Depression Hurts" and on the other side was a bright sunny sky with the words "Prozac can help".(Vol.344) Prozac may be good for some people but for others it may not be the drug they need, and because of ads like that they feel the need to pressure their physician for a prescription for it...
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Common topics in this essay:
- Advertising Ethics
- Can Two Such Different Companies Find Success In Today's Market?
- Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
- The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan
- The Ethics of Advertising: Do advertisers go too far?
- The Value Of Advertising
- Tv Advertising
- Who Determines The Prices Of Goods In Market? Government Or Free Forces Of Market
- Advertising
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- The End of Advertising . . .
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