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Advertising Campaign Example

Advertising Campaign Example

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Title: Advertising Campaign Example

Essay Details:

Subject: Business

Author: Robert G

Date: November 24, 2011

Level: University

Grade: C

Length: 16 / 4606

Essay text:

SITUATION ANALYSIS Description of Service: Pam Barnett started her business as a part-time purse salesman after visiting her son in San Francisco, California, and witnessing all the independent purse designers selling out of their own homes. She sold purses through in-home handbag parties and word of mouth for 8 years as a side job. She decided to quit her job and start selling purses and other women?¦s accessories full-time. Pam opened It?¦s In The Bag on August 14, 2003 and has been capitalizing on the limited handbag sellers in the Scioto County and surrounding area. In terms of the product life cycle, It?¦s In The Bag, and the rest of the handbag market, is in the growth stage...

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