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Essay text:
Malabu being its biggest competitor however the products are extremely different.
2. Characteristics of the product or service
it is an alcoholic beverage that is unique it the market, yes it is a Rum however the process used to create it is a lot different than traditional rums, the company uses a mix of subtle spices to create a drink that can be enjoyed solo or mixed in one of many delicious cocktails. In America the brand has a different image and name “Captain Morgan’s” and is general drunk
3. Background research and information
In America the brand has a different image, it is seen as a party brand and the name is “Captain Morgan’s spice” and the target market is college students and people below the age of 28...
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