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Essay Details:
Essay text:
The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching $1billion.
Target Market
Cadbury Dairy Milks target market would be all ages but particularly to people who enjoy chocolate. In this case the social class of the consumers isn't a big issue but lifestyle, (with the prices of petrol and everyday living) is a big issue as many consumers must cut down on their luxuries just to afford the cost of living in today's society
Positioning
Objective
The objective of the advertising campaign is to have increase brand awareness and increase market share by 5% by Dec 2007 to be an even bigger market leader than they already are...
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