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The key to the ad is atmosphere. It creates an impression of a "perfect person". You
see the "perfection" in the ad, and the message you get is that you will "transfer" the qualities to yourself. Examples: Nike--makes
you more athletic; Cover Girl--makes you more beautiful.
?Desire for Possessions. The ad makes people want to buy or choose a particular product over another. Brand recognition/
preference, as in Rolex over Timex, Levis over Roebucks.
?Luxury and Elegance/Snob Appeal. Creates a feeling of envy or desire for this "fine" product. Grey Poupon. Pollaner's All Fruit.
?Search for Adventure...
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