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The Hartford serves millions of customers worldwide.
The attached print ad is taken from the National Geographic magazine (May, 2006 issue) which is known as a leading global magazine. By giving this ad in this global magazine, the company can reach its global market place.
The freedom of advertisers to create messages combined with the mass distribution of such messages gave them tremendous power to influence the thoughts and actions of society. Such power and control can be used for the betterment of society or it can be easily abused, if used as a means to manipulate or dictate. One of the positive social aspects of advertising is that advertising educates consumers...
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