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Essay Details:
Essay text:
The TV ad (Appendix C) plays for 56 seconds and would be shown in prime time slots. There is also a mail brochure Appendix B); this would be sent to existing contact lenses customers that are on file. The campaign also consisted of a large poster (Appendix D) that was hung in the front window of its stores.
Target Audience
This advertisement is intended mainly for persons whom wear glasses but feel that glasses are not to be worn at all time and want to show themselves off with out them. From viewing the ads it can be discerned that it is being targeted towards younger professional women in the ages of early 20s to mid 30s, with poorer eyesight that most, women who place high importance on their looks and appearance and are possibly single or like getting attention from the opposite sex...
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Common topics in this essay:
- Abraham Lincoln Through Many Lenses
- Case Study of Vistakon and Disposable Contact Lenses
- Customer Contact
- Marketing Plan For Odi Chicken Lenses
- First Contact
- contact
- The Art Of The Contact Zone
- consequences of contact
- Contact
- Nike Max Sight Contact Lenses
- Contact
- Contact
- Focal Length of Lenses
- Investigating the Properties of Lenses
- • How Camera Lenses Affect What The Viewer Sees
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