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Title: Advertising

Essay Details:

Subject: Business

Author: Luis V

Date: December 31, 2013

Level: University

Grade: B

Length: 6 / 1695

Essay text:

There are four key questions to ask yourself: 1. What do I want my advertising to accomplish? 2. Whom should my advertising speak to? 3. What should my advertising say? 4. What advertising medium should I use? In the specific business situation, each question has any number of potential answers. As you think about each question do not accept any answer until you have considered and explored the full range of possibilities. What Do I Want My Advertising To Accomplish? The first step in developing your advertising plan is to specify your advertising goals. Be as precise as you can as to why you are advertising and what you want to achieve...

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