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Title: Advertising

Essay Details:

Subject: Business

Author: Sheri L

Date: February 8, 2016

Level: University

Grade: A

Length: 5 / 1325

Essay text:

The reason McDonald’s combined their media-buying operation was not to cut cost, but to become “the most powerful voice in advertising, to be more effective.” To assist with facilitating the goal set by the company, McDonald’s launched a marketing campaign with a tagline of “I’m Lovein It.” It was one of the most successful marketing campaigns ever lunched. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, and a member of the DDB Worldwide Communications Group, Inc. McDonald's Canada's corporate website states that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product...

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