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For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the internet and billboard. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groupes, religious organizations, and militaryrecruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements...
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