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agencies are also involved in designing many other innovative promotion techniques such as sales promotion techniques, direct marketing etc.
The benefits that come with the prospect of hiring an advertising agency are a great many but the most important are illustrated further. Firstly an advertising agency provides exclusive and objective advice about the advertising aspect of the problem, having the upper advantage over the company in the way that the company is preoccupied with other dimensions of the marketing and branding process as well and hence their attention is divided. Another benefit provided by the advertising agencies is the benefit of experienced staffing with expertise in the field of advertising...
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