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According to Porter, “strategy is the creation of a unique and valuable position, involving a different set of activities”. This means that strategy is about combining activities in order to create fit between an organization’s activities. Strategic fit creates competitive advantage and superior profitability.
Also Porter states that an organization has to make choices in what business it is in and who its customers are: “the essence of strategy is choosing what not to do”.
Since strategy is always a combination of analytical thinking and intuition, there is no magic set of knowledge that can help managers to create the perfect strategy...
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