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Essay Details:
Essay text:
The price range for jumps and offered service is similar in all drop zones.
Symptoms:
- Target audience is not defined
- No professional approach in marketing
- Shortage of parachutes and bigger plane
Alternatives:
1. Professional marketing company should be hired to make clear and understandable advertising campaign.
2. Target audience should be narrowed to:
- Virginia Tech college students in Blacksburg
- People who come and stay at the Smith Mountain Lake
3. More used parachutes should be bought and one of the small airplane could be sold for future purchasing of bigger twin-engine propeller plane
Recommendations:
1...
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