Adidas-Salomon

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Title: Adidas-Salomon

Essay Details:

Subject: Business

Author: Imogene J

Date: September 17, 2015

Level: University

Grade: A

Length: 7 / 1888

Essay text:

Along with innovation, the company differentiates itself in the market place with its strong brand equity, supported by a strong global marketing and advertising program. With their 1998 acquisition of Salomon, the company became adidas-Salomon, and the number 2 sporting goods company in the world. Although there were good strategic fits between adidas' and Salomon's core competencies, its obvious that the divisions failed to uncover these synergies. The future performance of Salomon have lagged behind expectations and It failed to provide much anticipated growth. Even more so, it dragged down the growth rates for adidas-Salomon overall...

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