Adidas History

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Title: Adidas History

Essay Details:

Subject: Business

Author: Anita B

Date: February 14, 2014

Level: University

Grade: A

Length: 4 / 912

Essay text:

The phrase All Day I Dream About Sports is used as if Adidas were an acronym.[4] [edit] The Tapie affair After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for 1.6 billion French francs (now ?243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent Walter Head, from Christchurch, New Zealand, a shoe sales representative, to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there...

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