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Essay text:
The choice of the product it is extremely important because it can allow identified market areas, including the clients and the rivals. Actually, the product’s choice affects the way it enters into a foreign market as well as other decisions regarding the other variables of the marketing mix.
This paper will present the factors that a company have to keep in mind when it wants to adapt a product to the needs of foreign markets, passing through the basic concepts of a product, the role played by the home country, and will try to give an answer to the important issues about adapting or standardising...
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Common topics in this essay:
- LEAD USER ANALYSIS FOR THE DEVELOPMENT OF NEW INDUSTRIAL PRODUCTS
- Adapting products for foreign markets
- American Home Products Corporation
- American Home Products: A Pharmaceutical Empire
- Choosing Candidate Markets And Products When A Firm Goes International
- Entering American Business In a Foreign Country
- Foreign Direct Investment:: Country Risk Assessment of Spain
- International Business: Adapting Products for Export
- Padgett Paper Products Company
- SPC Products Company
- The Brita Products Company
- The marketing strategy about the products of company
- American Home Products: A Pharmaceutical Empire
- Effects of Living in a Foreign Country
- Good Products, Bad Products
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