Adapting products for foreign markets
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Title: Adapting products for foreign markets

Essay Details:

Subject: Business
Author: Todd C
Date: January 19, 2015
Level: University
Grade: A
Length: 10 / 2906

Essay text:

The choice of the product it is extremely important because it can allow identified market areas, including the clients and the rivals. Actually, the product’s choice affects the way it enters into a foreign market as well as other decisions regarding the other variables of the marketing mix. This paper will present the factors that a company have to keep in mind when it wants to adapt a product to the needs of foreign markets, passing through the basic concepts of a product, the role played by the home country, and will try to give an answer to the important issues about adapting or standardising...

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