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Essay Details:
Essay text:
With all of the PCs in the market being more or less equal,
Dell needs to focus on what differentiates its products from the competition,
namely service and support. The advertising campaign need to focus on the
emotions of the PC users as oppose to merely their logical side. With a strong
emotional ad campaign focusing on the anxieties and fears of the consumers
when it comes to making the decision for a computer purchase Dell can
reassure the consumers that we are there for them. The direct model and more
importantly the virtual integration should be the focus of the campaign as
oppose to a "teen-age" part-time employee at your local mall...
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Common topics in this essay:
- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
- Michael Dell-Dell Computer Corperaion
- Ad Campaign Dell
- Ad Campaign Dell
- Case Study: Build-A-Bear: Build-A-Memory
- Dell's new Strategies and Techniques
- Dell'S New Strategies And Techniques
- Dell Mission and Strategies
- Dell Marketing Strategies
- Pricing Strategies - Dell
- Dell Strategy
- Dell's Strategy
- Dell Leadership Strategy
- dell marketing strategy
- Dell Computers Strategy
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