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Essay Details:
Essay text:
Additionally, the size of the market - $200 mil - is tiny in comparison to the rest of the diet industry.
Recommendation
Due to society's growing health awareness, CCP should by all means remain in the diet industry. The question is - what should be the nature of their presence.
I would recommend transforming Acutrim from a single product to a family of dietary products, which could include: dietary and nutrition supplements, meal replacements, dietary consulting.
Rationale
Dieting is currently not just about losing wieght - it's more about lifestyle, and preventing aging. This trend will only become stronger in the US, and it will be exported to other parts of the world...
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