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Dell's process of building the "perfect" PC tailored to each customers needs and the ability to deliver them efficiently gave Dell the competitive advantage to be the world's largest PC manufacturer. HP adopted this process along with its retail operations helped overtake the market lead.
Netflix is a company that has built its foundation on supply chain. Netflix offers an online movie rental service for a monthly fee depending on the number of movies a customer selects to have out at a time. Blockbuster has adopted this process and like HP is using their retail operations to position themselves are number one in the market...
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