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Acer The Rampaging Dragon

Acer : The Rampaging Dragon

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Title: Acer : The Rampaging Dragon

Essay Details:

Subject: Business

Author: Christopher B

Date: January 21, 2015

Level: University

Grade: A

Length: 3 / 631

Essay text:

From Chwang’s description, Shih thought that Aspire could have the potential to become a blockbuster product worldwide. But he was equally excited that this was the first Acer product conceived, designed, and championed by a sales-and-marketing-oriented regional business unit (RBU) rather than one of Acer’s production-and-engineering-focused strategic business units (SBUs) in Taiwan. Somewhere in mid-flight, however, Shih’s characteristic enthusiasm was tempered by his equally well-known pragmatism. Recently, AAC had been one of the company’s more problematic overseas units, and had been losing money for five years...

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