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Acer Inc Taiwan S Rampaging Dragon 2

Acer, Inc: Taiwan’s Rampaging Dragon

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Title: Acer, Inc: Taiwan’s Rampaging Dragon

Essay Details:

Subject: Business

Author: Brian T

Date: August 4, 2016

Level: University

Grade: A

Length: 8 / 2108

Essay text:

Outlines the birth of the company, the painful "professionalization" of its management, the plunge into losses, and the transformation under founder Stan Shih's radical "fast food" business concept and his "client server" organization model, which are put to the test when a young product manager in Acer America develops a radically new multimedia home PC with global potential. Shih must decide whether to give an inexperienced manager in a loss-generating subsidiary the green light. 3) Introduction of the problem and issues in the case After just a couple years, Shih started on a globalization process, as he targeted smaller neighboring markets, of lesser interest to the global giants, and established partnerships with dealers and distributors in Indonesia, Malaysia, Singapore, and Thailand...

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