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SBU involve production and engineering, design, development while RBU involve sales, marketing, and distribution. While able to moved Acer to expand globally, Lue was unable to bring stability to the organization by leaving some original value of Acer that lead to his resignation and the come back of Shih in 1992.
Shih first initiative to rebuild Acer was initiated by rethinking Acer's management philosophy and organization model. It was translated into three major strategy which are global brand, global touch ? from a Taiwanese company with offshore sales to a global organization with deep local roots; client server organization model (1993) ? a company as a network with HQ and independency of BUs; and fast-food business model ? reduction Acer inventory, homogeneisation of the products and components, reduction of the new product introduction process, and cross-unit initiative...
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