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A memo record is kept on the company's computer of each program member's cumulative eligible travel totals, and a special quarterly report is prepared for top management which indicates the free travel earned (at retail), based upon the threshold level that customers have exceeded. This total amount is used extensively in AirJett's advertising -- the value itself is overstated since it assumes that-
• all earned free travel will be taken,
• it will be taken in the next quarter,
• its value is based upon "full fare", and
• only free travel will be taken; no discount tickets will be purchase nor non-travel awards selected...
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