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This matrix gives an insight towards the various options ACC can explore in order to improve its market position in the event of DJC Corporation setting up a plant in USA.
If DJC Corporation uses its existing strategy in USA, it would hamper growth of ACC by quickly grabbing some market share on the basis of having a $13.59 cost advantage per thousand units. In order to compete, ACC would be compelled to make changes in its operational efficiency or on the extreme, change its business strategy.
ACC can consider improving its operations efficiency and help reduce the cost by $4.19 per thousand units...
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