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Essay Details:
Essay text:
Areas where both groups might benefit from sharing ideas and information and from closer links generally are discussed.
Article Type:
Literature review
Keyword(s):
Focus groups; Marketing concepts; Market research; Market research companies.
Journal:
Qualitative Market Research: An International Journal
Volume:
1
Number:
2
Year:
1998
pp:
69-76
Copyright ©
MCB UP Ltd
ISSN:
1352-2752
Introduction
The differences between academic and practitioner research in marketing are a subject for debate within industry and the academy. Practitioners consider that much academic research is irrelevant to the problems they face, difficult to understand and often unreadable...
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Common topics in this essay:
- Market Research
- market research survey at TVS motors
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- Market Research
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- Market Research
- Market Research
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