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Now with ABSOLUT Pernod Ricard held and successfully brand which belongs to the premium segment of the Vodka market.
ABSOLUT VODKA which is originally from Sweden, is still produced according a special procedure introduced in the nineteenth century by "The Vodka King", Lars Olsson Smith. In fact, the medallion on every bottle of today’s ABSOLUT VODKA bears his portrait. The unique process is called continuous distillation: ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed. Even the bottles for ABSOLUT VODKA, which was inspired by an 18th-century Swedish medicine bottle, are still manufactured in Sweden...
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