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Essay Details:
Essay text:
They represented 50% of the buyers of Honda.
u Banks were reluctant to finance purchases for draft age buyers
Honda Problems
Their problem was in the beginning when they were trying to enter the US market. They had to deal with the patriotic feelings of the Americans which were not willing to buy non American products.
Another problem was the low brand awareness, as they were just entering the market.
Strategies:
Invasion Strategy
Their policy was to create a demand, not only to satisfy the existing demand.
Advertising was given a very important role in penetrating the US and international market...
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