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It also identifies marketing differences between the Australian and Chinese cultures. Identifying some of these trends may assist other multinational companies to establish and sustain products in a foreign market, particularly in China.
Foster is the largest beverage multinational company in Australia. It is also one of Australia’s largest companies to invest in China. As a beer manufacturer, Foster has much competition in a market that is directed by customer preference. For that reason, it is important for a company to focus on the customer’s preference to sustain success in a foreign market...
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