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This imbues an idea of beauty linked boldly to the product, and so prospective consumers feel a want to exemplify the model in the advert, and so feel inclined to purchase the product. This is probably one of the simplest forms of conditioned advertising, and the idea of using ‘good looking’ people to help sell a product has been used in advertising since its creation. The other form most recognised as an effective method is using the idea of ‘sex’ to endorse a product, for example the recent aero chocolate bar TV campaign that has a half naked well built man explaining the process of making the chocolate...
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Common topics in this essay:
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- Impact of Advertisements to Consumers in Buying
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