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Essay Details:
Essay text:
They were enrolled at one
metropolitan university in a southwestern state in the USA. A structural equation model using a
correlation matrix with maximum likelihood was estimated by LISREL 8.53.
Findings ?? Fashion involvement and positive emotion had positive effects on consumers’
fashion-oriented impulse buying behavior with fashion involvement having the greatest effect.
Hedonic consumption tendency was an important mediator in determining fashion-oriented impulse
buying.
Research limitations/implications ?? This study was limited to college students at one
metropolitan university in a southwestern state in the USA and to general fashion products...
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Common topics in this essay:
- Impact of Advertisements to Consumers in Buying
- A Structural Model Of Fashion Oriented Impulse Buying Behavior
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- Buying Behavior
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