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Essay text:
Correspondence concerning this article should be addressed to Professor Lester W. Johnson, Monash Mt. Eliza Business School, Monash University, PO Box 2224, Caulfield Jct., Victoria 3161, Australia. The authors thank the editor Morris B. Holbrook for his helpful suggestions, as well as three anonymous JCMR reviewers for their useful comments, on earlier versions of the manuscript.
EXECUTIVE SUMMARY
This paper discusses the existing consumer knowledge dealing with aspects of prestige, and based on this literature, develops a conceptual framework useful for the analysis of prestige-seeking consumer behavior (PSCB)...
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