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In developing such an innovative product, the company has brought gaming to a whole new level. What makes the Wii especially unique is the Wii remote, a distinguishing feature. The white, wireless controller is used as a handheld pointing device, with the ability to detect movement in three dimensions. In developing the Wii console, Satoru Iwata asserted, “Our job is to constantly look into what people find fun and interesting…to focus on doing things that nobody else would do” (Ogawa). With this outlook, Nintendo has experienced overwhelming market expansion. So this begs the question: What exactly is it about Nintendo’s Wii gaming console that drives its success? In using the four consumer behavior principles of perception, consumer diversity, social influence, and scarcity, we can better evaluate how the Wii has become successful...
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