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How industrialisation and capitalism has affected the ecosystem. Ethical consumerist movement, highlighting the in equality in the global market. One cannot be addressed without the other. Growing acceptance of Sustainability model as a real alternative to economic business view.
• CSR reporting demonstrates accountability, transparency and credibility gaining the stakeholders trust. Current trend of opportunist green washing by companies as they recognise the marketing potential behind Eco reporting and the green pound.
• Coherent Environmental strategy can increase profitability in a company with suitable structure, with re branding this presents dramatic opportunity to alter the outlook of an organisation...
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