- Your research paper is written by certified writers
- Your requirements and targets are always met
- You are able to control the progress of your writing assignment
- You get a chance to become an excellent student!
Essay Details:
Essay text:
From their founding, Burberry have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which the organisation believe was the world's first weatherproof and breathable fabric and the creation of iconic products, including the trench coat and of the Burberry check.
The product I have decided to develop a new strategy for is from the Burberry perfume range. Burberry has a range of fragrances such as Burberry Brit, Burberry Touch, Burberry Weekend and more. The fragrance I will be focusing on is Burberry London.
I believe that it is time for a new marketing strategy for the Burberry London perfume, because although the perfume was introduced not long ago- the men's fragrance was launched in 1997 and the women's fragrance was introduced in 1995- sales are not increasing as fast as hoped, probably due to better marketing by other perfume brands in competition with Burberry, In particular I feel that the overall packaging and the bottle design is too plain and does not really persuade the consumers to buy the product...
Showed 18% of text Buy database access to get full access to all 184 988 essays
Calculate a fair price for your order
Do you need an essay?
A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.
Do you need many essays?
The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.
Common topics in this essay:
- A proposal for a new market strategy for the Thomas Burberry London perfume range
- Aldi Market Entry Strategy
- Business strategy : Australian Home Loan Market - (Distinaction paper)
- Customer Acquisition And Keeping Customers In Today’S Volatile Market
- European Corporate Strategy For Market Entry Mode
- Flavored Mineral Water Strategy ? Japanese Market
- Market Analysis & Strategy of Axe Deos in India
- Proposed Market Entry Strategy for Tesco - Indian Retail Food Market
- Research Proposal. Affecting Customers Loyalty.
- Selecting A Global Target Market Strategy
- Winning Customers & Market
- Market Research - Satisfaction with cars (Indian Customers)
- Identifying problems and issues in developing and implementing 504 Plans and I.E.P. Plans in South Carolina schools to ensure appropriate education for exceptional children.
- 1) What ethical principles should a reporter follow in reporting/writing a news story to ensure it meets the standards of professional journalism?
- Information Technology has the potential to change societal structure and processes similar in scale to that of both the Agricultural Revolution and the Industrial Revolution. On this basis governments should ensure provision of Information Techno...
Feedback of people who used our services.
Similar Essays:
1 pages / 291 words |
|||
2 pages / 393 words |
|||
2 pages / 553 words |
|||
2 pages / 528 words |
|||
1 pages / 279 words |
|||
1 pages / 260 words |
|||
1 pages / 205 words |