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However, the original boundaries that existed to define it and distinguish it from the marketing of manufactured goods have become increasingly blurred as most of the products we buy today often include some element of service in them. The increasing commoditization of goods has meant that a point of differentiation for the manufacturer has been to bundle services (intangible benefits) with the purchase (tangible benefit), to the point that it is difficult to separate which is the essential element to the purchaser. Service marketing has similarly blurred its own boundaries by adding tangible products and cues to its offering in order to make the service encounter more memorable, this is exemplified through memorabilia and merchandise from theme parks, promotional ‘freebies’ from banks, branded goods from hotels etc...
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Common topics in this essay:
- Pure Luck
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- Absolute Marketing
- Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
- Current Marketing Trends and Strategies
- key elements of marketing
- Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature
- Pure and Monopolistic competition
- Services Marketing Mix In Education Service
- services marketing
- The effect of the current external environment on the Marketing Management of a company or an organization within the hospitality or tourism or leisure industry
- A Pure English?
- Critical review of IT Does not Matter
- Pure Competition
- Immanuel Kant's Ethics Of Pure Duty
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