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They sell a huge product range and they buy in big volume and sell it cheap while Sainsburys only buys products with popular names and their own branded products. They have the supermarket super power which is their location, Tesco largest acquisition that enabled them to acquire nearly 1/3 of the retail market but Sainsbury do not have this power of land acquisition.
Tesco has achieved this level of success by selling Everything-products, Everywhere-place which is national and overseas, Everyone- people, they target everyone. With this strategy Sainsburys have had a hard time keeping up with the retail giant...
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