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While in better economic times consumers shopped at higher priced stores such as Macy’s, Abercrombie and Fitch, and Nordstrom, this year more money was spent at bargain stores including Wal-mart, Target, and Big Lots. A few consumers interviewed were almost embarrassed and upset that they were obligated to shop in these types of stores. One woman actually stated that she was embarrassed to be seen at Big Lots. It seemed that this year Black Friday was more about desperation, rather then celebration.
The current explanation for this decrease in money spent by consumers is an unstable economy...
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