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A Case On Singapore Airlines

A Case On Singapore Airlines

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Title: A Case On Singapore Airlines

Essay Details:

Subject: Business

Author: Carolyn W

Date: December 15, 2012

Level: University

Grade: A

Length: 7 / 1874

Essay text:

SIA was state-owned with 54% of Government stock. In 1973 a subsidiary company, Singapore Airport Terminal Services (SATS) was formed to perform ground handling, catering and related tasks. SIA being one of the world’s 10 biggest airlines, it worried weather it could continue to attract increasing numbers of international customers. It was worried weather it could hold into their customer oriented image and what technological innovations it could implement to achieve that goal. CASE SYNOPSIS The case describes how Singapore Airlines (SIA) evolved from a fledging player in the 1960s into an industry leader in the airline industry...

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