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A Case Analysis Of Calyx And Corolla

A Case Analysis of Calyx and Corolla

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Title: A Case Analysis of Calyx and Corolla

Essay Details:

Subject: Business

Author: John C

Date: May 6, 2012

Level: University

Grade: A

Length: 16 / 4626

Essay text:

This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD. Ruth Owades, the founder of Calyx & Corolla, has hired Marketing Consultants (MarCo) to assess the strengths and weaknesses of her business and make recommendations on how her company can fully develop their mail order concept. Background: Calyx & Corolla is a small mail order flower company that was founded in 1988 by Ruth Owades...

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