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On the other hand, German market did not have any real interactive television channel and advertising market was about to decline steeply growing for the past five years (between 1995-2000) Therefore, Christiane zu Salm realized that 9live would be the spearhead of the development of innovative interactive content. Independent studies show her that strong revenue potential for interactive television and call media formats. They decided to be first channel in German to dare taping this very special market, they felt confident that 9live could pre-empt any competition and secure a leading position in this new market segment...
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