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The corresponding exhaustive list of the research problems were listed down along with the individual approach.
INTRODUCTION
COMPANY AND THE PRODUCT
PepsiCo is one of the leading soft drinks company in India. It is second after Coca Cola. But its core brand Pepsi captures the highest percentage share of all the CSDs. The company portfolio of soft drinks consists of Pepsi, 7UP, Mirinda, Mountain Dew, Tropicana Juices and their variants.
7UP is one of the three (7UP, Mirinda, Mountain Dew) lemon based drinks of PepsiCo. However the market leader in this segment is Coca Cola's Sprite assuming almost 10% of the market share of Carbonated Soft Drinks...
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