7 Ps

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Title: 7 Ps

Essay Details:

Subject: Business

Author: Marie C

Date: January 5, 2014

Level: University

Grade: A

Length: 47 / 14010

Essay text:

The first level is that of basic service package which includes core service, facilitating services and supporting services. The 2nd level is that of an augmented service offering where accessibility interaction and customer participation is given equal importance in delivering the service product . the third level is that of the market communication of the service offering as in its absence the augmentation service package doesn’t have any relevance to the customer. The service package: The package concept of service product suggests that what you offer to the market is a bundle of different services, tangible and intangible, but there is a main or substantive or core service and around it are built the auxiliary or peripheral or facilitator services...

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