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Essay text:
The
customer, in turn, remained loyal to the store and made repeated purchases.
This idyllic customer relationship disappeared as the nation grew, the population
moved from the farm communities to large urban areas, the consumer became
mobile, and supermarkets and department stores were established to achieve
economies of scale through mass marketing.
Although prices were lower and goods more uniform in quality, the relationship
between the customer and the merchant became nameless and faceless. The
personal relationship between merchant and customer became a thing of the
past. As a result, customers became fickle, moving to the supplier who provided
the desired object at lowest cost or with the most features...
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