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Essay text:
India’s oldest political party Indian National Congress used the services of commercial advertising agency way back in 1989 and since then most parties have been using marketing tools and concepts for achieving success in the elections. This paper is a desk research to understand the concept of Political Marketing from an Indian perspective and an effort to stimulate research in India in this field.
Introduction
Political marketing as a subject of research & study has been receiving considerable attention in the US, Europe New Zealand and Australia. There has been few research papers on this new discipline based on the study of South East Asian democracies also...
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Common topics in this essay:
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- growth of political parties
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