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The first promotion method of Serai Garden restaurant is advertising campaign. It will explain five steps to develop an advertising campaign in detail. They are: identify and analyze the target audience,defining the advertising objective, developing the media plan, creating the advertising message, evaluating the campaign effectiveness. The second promotion method of Serai Garden restaurant is sales promotion. The major sales promotion tools that Serai Garden restaurant will be using are premium offers, redeemable coupons and patronage rewards. The last promotional strategy that Serai Garden restaurant will be using is direct marketing...
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