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But in this case, do we really have anything new to bite into? Read on…
A Classic Marketing Mix
McCarthy, Kotler et al. taught us some five decades ago that the “marketing mix” was composed of 4 Ps.
• First for PRODUCT decisions,
• Then for PRICING,
• PROMOTIONS, and finally,
• Those that comprise all about PLACE.
Who never heard about these when on a school bench or at a training seminar? As there is always one to question commonly accepted knowledge, we are seeing a plethora of new models about ways to think, plan and make decisions on marketing issues. The masters are challenged! Some of them are worth looking into...
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