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During this initial period, the team identifies the markets it wants to target and the type and level of innovations desired by key stakeholders within the company. If the team's ultimate recommendations are to be credibly received, these stakeholders must be on board early.
Phase 2: Determining the trends, It's an axiom of the process that lead users are ahead of the trend. But what is the trend? To find out, the team must talk to experts in the field they are exploring people who have a broad view of emerging technologies and leading-edge applications in the area being studied.
Phase 3: Identifying lead users...
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