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On the one hand, pursuing a strategy such as market penetration which would focus on creating a stronger presence in the Australian market seems like a viable option for 3DClinic. In addition, the company could concentrate on further innovative product development by leveraging its R&D facilities and competencies. On the other hand, 3DClinic could also consider market development and thus expand into foreign markets. Given the numerous international opportunities which were revealed by the SWOT analysis, this strategy seems feasible, too.
However, in view of 3DClinic's limited resources, the mentioned strategies, although viable, cannot be pursued all at the same time...
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