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Essay text:
Market potential reports display the number of adults or households expected to consume a product or service. It measures the relative likelihood of the adults or households to exhibit certain consumer behavior compared to the U.S. average.
Before any attempt at marketing can be successful, a marketer must carefully study the potential market, and determine its potential market demand. According to Kotler and Keller (2006), are the three steps necessary to measure demand in a specific area or group involving evaluating marketing opportunities and gathering information. Determining market demand is the first step in evaluating market opportunities...
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