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Essay text:
The industry is already vertically integrated to some extent. They also deal with similar suppliers
and buyers. Entry into the industry would involve developing operations in either or both disciplines.
Beverage substitutes would threaten both CPs and their associated bottlers. Because of operational overlap
and similarities in their market environment, we can include both CPs and bottlers in our definition of the soft
drink industry. In 1993, CPs earned 29% pretax profits on their sales, while bottlers earned 9% profits on their
sales, for a total industry profitability of 14% (Exhibit 1)...
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Common topics in this essay:
- 1. Why Is The Soft Drink Industry So Profitable?
- Coke And Pepsi
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- Coke And Pepsi: Still Plenty Of Fizz
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